Throughout my career, I've had the pleasure of producing and executing dozens of publicity plans.
I've written plans for... - Driving new store customers - Making businesses attractive to recent or future college graduates - Building business-to-business partnerships
Throughout...I've been a die-hard student of a publicity guru - the only man to literally become a multi-millionaire by selling the Brooklyn Bridge, Dr. Paul Hartunian. In fact, I worked with Paul on an infomercial project some years ago and we've maintained our friendship to date. So I can tell you from experience...the man is a genius!
Paul sent out a terrific e-mail with 14 tips to getting tons of publicity and here they are... 1. Keep the look of your press release consistent so the media gets familiar with you! 2. Get something out to the press no matter how good or bad you think it is! 3. Consistently submit relevant articles! 4. Align your story with recent news or current events! 5. Know your topic inside and out! 6. Tie yourself to a local charity! 7. Be a character - never be ordinary! 8. Network at every media event possible! 9. Learn all the media players names! 10. Always be ready for your interview when the time comes! 11. Let reporters come to you as an expert on your topic when they're writing other articles! 12. Thank the media for printing your story or interviewing you! 13. Keep your interviews on point! 14. Develop an angle or "pitch" around your story!